Mike Petchenik

I still remember my first live report for a real TV audience. Junior year at the University of Missouri. I was cutting my teeth at the university-owned NBC affiliate as part of my broadcast journalism classes.  I don’t even remember what the story was. Breaking news. Friday night. Cold, dark, and raining. I’m standing on a bluff over the Missouri River. Between me and thousands of eyeballs? A camera lens. A blinding light. One very calm photographer. His pre-shot wisdom:“Breathe. Collect your...

(Originally published by Tarkenton) Whether you dream of becoming a go-to expert whenever the media covers your industry – or you dread...

As a nonprofit, you’ve got a great story to tell.  Whether you’re rescuing puppies, providing free legal advice to underserved...