Media Training

​As small business owners, it's important to market yourselves to keep the pipeline of prospects coming through your doors. 

 

And while traditional advertising is great, you can't buy the third-party validation that comes from media and influencer coverage. 

 

When a prospective client reads about you in the paper, hears you on a podcast, or watches you on TV, you come across as a credible expert in your field.  

 

But where do you start and how do you attract the media to cover YOUR story? 

 

Here's a little secret:  It's not about your business!  It's about YOUR expertise and thought leadership on important topics in your industry.

 

In our media training course PMG will walk you through everything you need to know to grab the media's attention and to keep journalists coming back for more.

 

Topics include:

• The "Perfect Pitch"

• Knowing Your Target Audience

• Media Outreach Techniques​

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Once you've earned that media coverage, now what?

 

PMG's course will teach you tried and true techniques to help you effectively share your key messages, how to speak a reporter's language, and pitfalls to avoid.

 

Topics Include:

• Effective Interview Techniques

• Key Terminology To Know

• Reporter Traps​

 

Here’s what some PMG clients are saying.

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Learn more about PMG's courses in the clips below!

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