As a nonprofit, you’ve got a great story to tell.  Whether you’re rescuing puppies, providing free legal advice to underserved...

We've seen several high-profile cases recently of corporate and government leaders thrown to the wolves in Congressional hearings. With...

A client recently asked me to draft some "best practices" for organizations dipping their toe in the PR waters. I think it's important...

Early in my news career, I had the opportunity of a lifetime to cover one of the greatest events in all of sports: The Masters. Every...

Petchenik Media Group CEO Mike Petchenik recently joined Cynthia Hayes, Managing Partner of Liger Partners Marketing for her inaugural...

The tech employee who recorded herself being laid off and then posted it to TikTok. The CEO of a baby goods company refusing to allow a...

While traditional "earned media" is helpful for positive brand awareness, there's a breed of PR I especially enjoy. I have no idea...

For more than 20 years, I was a TV reporter, anchor, and producer, so I've seen my fair share of pitches from well-meaning public...

When I first left journalism in 2021, after more than 20 years in the business, I took a job at a healthcare technology startup company...

It seems like everyone has a podcast these days, so why not launch our own? That was the impetus behind this collaboration with marketing...

When I first started my journalism career 25 years ago as an intern at WBBM-TV in Chicago, there was one computer in the newsroom...

Two veteran investigators are joining forces to offer new and dynamic intelligence services. Opposition Intel is a strategic partnership...

When I was a reporter, my inbox flooded daily with pitches from well-meaning public relations practitioners. Their mission was clear:...

The element I loved most about my 20-year career in journalism was the chance to help people and to really make a difference. I relished...

A recent piece in the New York Times highlighted a growing trend: the use of documentary-style storytelling to help criminal defendants...

A report out this week says burnout in local television newsrooms is at an all-time high. Take it from someone who's been there and done...

They say, “necessity is the mother of invention.” I’m not sure it applies in this case, but I’m going with it so just play along, please....

When I was a street reporter, my days were filled with a litany of stressful moments: Beating the bushes to find newsworthy stories to...

Welcome to my new web site! I'm so glad you're here and I hope you'll take the time to explore. After more than 20 years as a journalist,...