Don't Throw Your Thought Leaders To The Wolves!
We've seen several high-profile cases recently of corporate and government leaders thrown to the wolves in Congressional hearings. With...
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Mike Petchenik
- Jul 18
- 3 min
PR For Dummies
A client recently asked me to draft some "best practices" for organizations dipping their toe in the PR waters. I think it's important...
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Mike Petchenik
- Apr 11
- 3 min
Masters Memories
Early in my news career, I had the opportunity of a lifetime to cover one of the greatest events in all of sports: The Masters. Every...
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Mike Petchenik
- Mar 22
- 1 min
Mixternal Messaging Podcast
Petchenik Media Group CEO Mike Petchenik recently joined Cynthia Hayes, Managing Partner of Liger Partners Marketing for her inaugural...
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Mike Petchenik
- Mar 20
- 1 min
Why Stepping In It Internally Can Hurt You Externally
The tech employee who recorded herself being laid off and then posted it to TikTok. The CEO of a baby goods company refusing to allow a...
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Mike Petchenik
- Feb 4
- 1 min
Crisis Communications & Vigilante PR
While traditional "earned media" is helpful for positive brand awareness, there's a breed of PR I especially enjoy. I have no idea...
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Mike Petchenik
- Jan 21
- 1 min
PR 101: A Former Reporter's Take
For more than 20 years, I was a TV reporter, anchor, and producer, so I've seen my fair share of pitches from well-meaning public...
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Mike Petchenik
- Jan 13
- 1 min
Growth Hacking Guru
When I first left journalism in 2021, after more than 20 years in the business, I took a job at a healthcare technology startup company...
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Mike Petchenik
- Jan 7
- 1 min
Welcome to "Two Friends Talking Trends!"
It seems like everyone has a podcast these days, so why not launch our own? That was the impetus behind this collaboration with marketing...
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Mike Petchenik
- Nov 28, 2023
- 1 min
Artificially Intelligent?
When I first started my journalism career 25 years ago as an intern at WBBM-TV in Chicago, there was one computer in the newsroom...
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Mike Petchenik
- Oct 12, 2023
- 1 min
A Powerhouse Partnership
Two veteran investigators are joining forces to offer new and dynamic intelligence services. Opposition Intel is a strategic partnership...
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Mike Petchenik
- Oct 6, 2023
- 3 min
So, You Want to Be in The Papers, Eh?
When I was a reporter, my inbox flooded daily with pitches from well-meaning public relations practitioners. Their mission was clear:...
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Mike Petchenik
- Aug 7, 2023
- 5 min
The Pen is Mightier Than The Sword
The element I loved most about my 20-year career in journalism was the chance to help people and to really make a difference. I relished...
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Mike Petchenik
- Jul 25, 2023
- 5 min
The Case For Mitigation Videos
A recent piece in the New York Times highlighted a growing trend: the use of documentary-style storytelling to help criminal defendants...
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Mike Petchenik
- Jun 22, 2023
- 4 min
Why Burnout Could Hurt Democracy
A report out this week says burnout in local television newsrooms is at an all-time high. Take it from someone who's been there and done...
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Mike Petchenik
- Jun 17, 2023
- 4 min
Taking The Plunge
They say, “necessity is the mother of invention.” I’m not sure it applies in this case, but I’m going with it so just play along, please....
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Mike Petchenik
- Jun 14, 2023
- 2 min
Why To Hire A Journalist For Your Project
When I was a street reporter, my days were filled with a litany of stressful moments: Beating the bushes to find newsworthy stories to...
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Mike Petchenik
- Jun 10, 2023
- 1 min
Welcome to Petchenik Media Group
Welcome to my new web site! I'm so glad you're here and I hope you'll take the time to explore. After more than 20 years as a journalist,...
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