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  • Writer's pictureMike Petchenik

PR 101: A Former Reporter's Take


For more than 20 years, I was a TV reporter, anchor, and producer, so I've seen my fair share of pitches from well-meaning public relations professionals.


When I moved over to the so-called "dark side," I vowed not to repeat a lot of the same mistakes I saw PR people make when pitching my newsrooms, such as spraying us with story ideas we'd never consider covering.


I vowed that I'd offer up my clients as resources to hard-working journalists who are just trying to meet their deadlines and usually doing much more with much less.


I wrote about this topic in-depth in a previous blog post, but we're revisiting it in the latest episode of "Two Friends Talking Trends."


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