PR 101: A Former Reporter's Take

For more than 20 years, I was a TV reporter, anchor, and producer, so I've seen my fair share of pitches from well-meaning public relations professionals.

When I moved over to the so-called "dark side," I vowed not to repeat a lot of the same mistakes I saw PR people make when pitching my newsrooms, such as spraying us with story ideas we'd never consider covering.

I vowed that I'd offer up my clients as resources to hard-working journalists who are just trying to meet their deadlines and usually doing much more with much less.

I wrote about this topic in-depth in a previous blog post, but we're revisiting it in the latest episode of "Two Friends Talking Trends."

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https://www.youtube.com/watch?v=wUjf0dv0wxM