Petchenik
Media Group
Taking on City Hall
When the city of Roswell, GA blindsided business owners with a plan to close a busy street to traffic, they turned to PMG to help them with a media strategy to pressure leaders to back off.
​
We called press conferences, targeted and pitched the story to key media across Metro Atlanta, and produced advocacy content to get the message out.
​
The result?
​
Mayor and City Council agreed to appoint a task force to study the issue, but after we exposed the city's lack of due diligence, the task force disbanded and demanded the city hire an urban planner to study the potential impacts.
Responding In Crisis
Author and PMG client, Neil Gordon, found himself in the middle of a media firestorm. Gordon, a long-time journalist, co-wrote a book entitled "Behind The Doors of Justice" with Colleton County, South Carolina Clerk of Court, Becky Hill about the Murdaugh family murders.
After lawyers for convicted killer Alex Murdaugh went on national TV to accuse Hill of jury tampering so that she could secure a book deal, Gordon needed to defend himself and protect his investment in the self-published book.
​
Within hours of the allegations, Petchenik Media Group secured Gordon a primetime interview on Court TV as well as spots on national morning shows, including "Good Morning America" and "CBS This Morning."
​
"I did not have the national media contacts to respond myself," Gordon says. "I cannot thank Mike enough and recommend his team for any media needs you have."
​
Securing The Exclusive
When healthcare technology company Homethrive secured $20 million in Series B funding, the company turned to PMG to get the word out.
I crafted a compelling narrative, leveraged my years of media expertise, and pitched their story to reporters in the healthcare technology space.
The result?
PMG secured the company an exclusive spread in Axios and in other healthcare publications.
Just What The Doctor Ordered
When a prominent doctor wrote a book about the importance of black women's wellness, she turned to PMG to help her promote the book in Atlanta and across the Southeast.
​
I tweaked her pitch for that audience and promoted her as a thought leader and expert on women's health.
​
The result?
​
Dr. Melody T. McCloud was featured on TV, radio, and in on-line publications across the region.
​
​
