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  • Writer's pictureMike Petchenik

Why Stepping In It Internally Can Hurt You Externally


The tech employee who recorded herself being laid off and then posted it to TikTok.


The CEO of a baby goods company refusing to allow a mother to work remotely after her child was born prematurely.


The HR team that produced a tone-deaf video demanding employees come back to the office full-time.


These are all recent examples of internal messages employees shared externally that went viral and damaged the company's brand.


Nowadays, it doesn't take much for company leadership's missteps to go viral.


In fact, you should ALWAYS assume that something you share internally can and will be used against you in the court of public opinion.


The advent of social media platforms such as TikTok has made sharing messages easier than ever, and there's no longer a gatekeeping journalist to keep that message from spreading across the globe in mere minutes.


Petchenik Media Group CEO Mike Petchenik recently joined Liger Partners' podcast, "Mixternal Messaging" to discuss that topic and much more.


Please like and subscribe to this episode and more!





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